Our relationship with TELUS began back in 2010, and over the years, has flourished into a true partnership. Like many outsourced sales arrangements, the initial focus was on high volume and order quality with minimal fallout. At the time however, TELUS was widely known only as “the phone company.”
It was not long before they were recognized as the fastest growing television provider in the world, adding tens of thousands of subscribers per quarter.
With an increased penetration rate over time, we were empowered to look for deeper opportunity in new and existing customers. The focus of our sales efforts soon progressed to average revenue per unit. Through the collection of big data, further opportunity was identified in increasing the likelihood of customers to recommend the product to their friends and family.
From there, we’ve piloted new products, forged new relationships, and expanded into new marketplaces.